Qu'est-il arrivé au bon sens ? Où est-il passé et comment pouvons-nous le retrouver ?
Le PowerPoint interminable que personne ne lira jamais, les 200 mails dont vous êtes en copie sans raison, des réunions qui engendrent des réunions, qui engendrent d'autres réunions, et ainsi de suite... La bureaucratie, les process à rallonge, le manque de feed- back et d'objectifs clairs sont à l'origine d'un immense gâchis de productivité et de motivation en entreprise.
Mais ce constat n'est pas une fatalité et des solutions sont à notre portée ! Avec sa plume acérée, Martin Lindstrom, expert en transformation d'entreprises, livre un manuel d'action où salariés et managers deviennent en 90 jours « agents du bon sens ». Votre mission ? Redéployer l'intelligence collective, améliorer la communication entre la direction et les équipes, éliminer les dysfonctionnements et process inutiles, libérer l'entreprise de ses problématiques internes pour retrouver enfin le vrai sens au travail.
"Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. The New York Times Bestseller named one of the ""Most Important Books of 2016"" by Inc, and a Forbes 2016 ""Must Read Business Book"""
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
