What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing and robotics offer possibilities that go beyond mere ease of use?
Digital ease of use is the new minimum. It has become a commodity. The customer now regards it as the most normal thing in the world to have access to limitless products and services with just a single click of a mouse. In the years ahead, companies will need to play an active role in the 'life journey' of customers: helping to make their dreams come true and removing problems from their daily lives. In addition, customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility.
If your company succeeds in providing outstanding digital service, becomes a partner in the life of your customers and provides solutions for major societal issues, you will develop 'an offer you can't refuse'.
Janice has been through rough times in her life. She got caught in the lifestyle which every young girl or woman can relate to. Experience is the best teacher. Being involved in Molestation, Abuse, Cheating, and the hustle, she found herself in a ruff situation over and over again, and this time she did not know how to get out it. Having a child at a very young age with a guy she only knew for a couple of months have turned her life around, but with mom Vicky, and Carmen to help, it all worked out for the best. Living a fast lifestyle, becoming a woman meeting a guy name Tommy, who took care of her in a time of need. Janice got back in touch with Desmond her teenage love, her life changed, not only being destroyed outside, but it broke her inside. Desmond told her what to do, and what not to do and she had no where to run to, the abuse did not stop. Janice was in this unhealthy relationship for six years, until she got fed up, and said enough was enough. She finally let him go but the only thing that saved her life was Desmond getting locked up in jail for three years. Prepare yourself on a journey, and read the process of what happened along the way. Raheme was patiently waiting for Janice. He fell in love with her the first time he met her. Janice was still in a love with Desmond. She finally gave in to Raheme and he was the perfect man for her. Will he put up with her drama and stay with his family, or will he stand up to Desmond? Desmond who is still incarcerated will be released soon.
We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy.
This book will guide you through the new phase of digitalization and help you to develop the mindset you need to keep your company ahead of the game in The Day After Tomorrow. Only then will you be able to successfully combine the most brilliant digital innovations with the most unique human skills.
Cet ouvrage apporte la solution à ce défi : un processus de changement qui va transformer le publicitaire en Conversation Manager. Ce dernier pose un regard neuf sur la façon dont les marques font leur place sur le marché, en collaboration avec le consommateur contemporain. Le dialogue y joue un rôle central. Écouter le consommateur et converser avec lui sont devenus indispensables. Vous y trouverez des outils concrets avec des exemples parlants pour adapter votre stratégie d'entreprise dans la direction du Conversation management, cela grâce à une quantité d'outils online conçus pour vous aider dans cette nouvelle fonction.
