Aujourd'hui le village est " planétaire ", l'adolescent " mondial " et la société de consommation dominée par les marques.
Les espaces publicitaires traditionnels qu'elles se sont de tout temps montré promptes à coloniser - panneaux d'affichage, télévision, cinéma, presse écrite - sont désormais devenus trop restreints pour des logos frappés d'expansionnisme galopant. en plantant leurs drapeaux sur des territoires jusqu'à présent vierges de toute publicité, en substituant un simple objet de consommation une image capable de le faire accéder à la dimension du mythe, les multinationales ne se sont pas contentées de bouleverser les mentalités et le monde du travail, elles ont modifié l'économie de nombreux pays.

Dans cette course aux profit, beaucoup sont en effet passés maîtres dans l'art de bafouer les droits de l'homme : l'esclavage moderne existe dans les zones franches industrielles ou dans certains etats du tiers-monde, véritables paradis fiscaux pour sociétés capitalistes. pendant ce temps, en occident, les usines ferment les unes après les autres et migrent sous des cieux plus complaisants, les mises à pied massives se succèdent à un rythme effréné, les contrats à temps partiel ou intérimaires remplacent les emplois permanents, les acquis sociaux sont laminés, voire disparaissent.

Mais le nombre augmente de ceux qui prônent l'urgence d'une mobilisation vigilante, et qui dénoncent les abus commis par les grandes sociétés. venant de partout, ils se rencontrent, se regroupent et s'organisent sur internet : ils veulent récupérer l'espace, la rue, la forêt dont on les a privés, ils réclament des emplois et des conditions de travail décents, un partage plus équitable des énormes bénéfices des multinationales, ils refusent d'acheter des produits pour lesquels d'autres, à des milliers de kilomètres de chez eux, paient le tribut de la sueur et parfois même du sang.

Ce nouveau militantisme, reflet de la pluralité sociale et ethnique de bon nombre de pays, a déjà gagné des batailles contre les logos mastodontes. les événements de seattle ou de prague l'ont prouvé : il est encore temps de dire non à la tyrannie des marques.
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Depuis les ouragans meurtriers de 2017, Porto Rico est la proie du capitalisme de désastre qui exploite l'état de choc des victimes de la destruction pour les déposséder entièrement de leur monde. Dans les décombres de leur île, les habitants de Porto Rico s'opposent aux ultra-riches libertariens dans une lutte pour l'avenir: reconstruira-t-on pour ceux qui y vivent ou pour ceux qui veulent y faire fortune? Les Portoricains ont choisi d'apprendre de la catastrophe, révélatrice du colonialisme, et de rebâtir leur monde en le libérant de sa dépendance. Mais les agioteurs de la destruction ne l'entendent pas ainsi. Naomi Klein décrit le pillage, mais elle raconte surtout comment ces hommes et femmes s'organisent pour subvenir à leur besoins et tenir tête à la prochaine tempête.
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Naomi Klein is the award-winning author of international bestsellers including This Changes Everything, The Shock Doctrine, No Logo, No Is Not Enough, and On Fire, which have been published in more than thirty-five languages. She is an associate professor in the department of geography at the University of British Columbia, the founding co-director of UBC''s Centre of Climate Justice, and an honorary professor of Media and Climate at Rutgers University. Her writing has appeared in leading publications around the world, and she has just launched a regular column for The Guardian.>

For more than twenty years, Naomi Klein has been the foremost chronicler of the economic war waged on both people and planet-and an unapologetic champion of a sweeping environmental agenda with justice at its center. In lucid, elegant dispatches from the frontlines of contemporary natural disaster, she pens surging, indispensable essays for a wide public: prescient advisories and dire warnings of what future awaits us if we refuse to act, as well as hopeful glimpses of a far better future. On Fire: The (Burning) Case for a Green New Deal gathers for the first time more than a decade of her impassioned writing, and pairs it with new material on the staggeringly high stakes of our immediate political and economic choices. These long-form essays show Klein at her most prophetic and philosophical, investigating the climate crisis not only as a profound political challenge but as a spiritual and imaginative one, as well. Delving into topics ranging from the clash between ecological time and our culture of 'perpetual now,' to the soaring history of humans changing and evolving rapidly in the face of grave threats, to rising white supremacy and fortressed borders as a form of 'climate barbarism,' this is a rousing call to action for a planet on the brink. With reports spanning from the ghostly Great Barrier Reef, to the annual smoke-choked skies of the Pacific Northwest, to post-hurricane Puerto Rico, to a Vatican attempting an unprecedented 'ecological conversion,' Klein makes the case that we will rise to the existential challenge of climate change only if we are willing to transform the systems that produced this crisis. An expansive, far-ranging exploration that sees the battle for a greener world as indistinguishable from the fight for our lives, On Fire captures the burning urgency of the climate crisis, as well as the fiery energy of a rising political movement demanding a catalytic Green New Deal.
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Naomi Klein is the award-winning author of international bestsellers including This Changes Everything, The Shock Doctrine, No Logo, No Is Not Enough, and On Fire, which have been published in more than thirty-five languages. She is an associate professor in the department of geography at the University of British Columbia, the founding co-director of UBC''s Centre of Climate Justice, and an honorary professor of Media and Climate at Rutgers University. Her writing has appeared in leading publications around the world, and she has just launched a regular column for The Guardian.>

Naomi Klein, author of the #1 international bestsellers, The Shock Doctrine and No Logo, returns with This Changes Everything, a must-read on how the climate crisis needs to spur transformational political change We seem to have given up on any serious effort to prevent catastrophic climate change. Despite mounting scientific evidence, denialism is surging in many wealthy countries, and extreme fossil-fuel extraction gathers pace. Exposing the work of ideologues on the right who know the challenge this poses to the free market all too well, Naomi Klein also challenges the failing strategies of environmental groups. This Changes Everything argues that the deep changes required should not be viewed as punishments to fear, but as a kind of gift. It's time to stop running from the full implications of the crisis and begin to embrace them.

Naomi Klein is an award-winning journalist, syndicated columnist and author of the international bestsellers, The Shock Doctrine and No Logo. She is a member of the board of directors for 350.org, a global grassroots movement to solve the climate crisis, a Puffin Foundation Writing Fellow at The Nation Institute, and a former Miliband Fellow at the LSE. She holds an honorary Doctor of Civil Laws from the University of King's College, Nova Scotia.
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Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come.
When No Logo was first published, it became an instant bestseller and international phenomenon. Its riveting expose of the branded and corporate world in which we live became a rallying cry for rebellion and self-determination.
Engaging, humanising and inspiring, No Logo is a book that defined both a generation and its language of protest. Its analysis is as timely and powerful as ever.
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** The New York Times and Sunday Times Bestseller** 'An ordinary person's guide to hope. Read this book' Arundhati Roy 'As accessible as it is brilliant' Owen Jones 'An absolute must-read. This book is inspiring and energy-giving. Like a little sun' Emma Thompson Naomi Klein - award-winning journalist, bestselling author of No Logo , The Shock Doctrine and This Changes Everything , scourge of brand bullies and corporate liars - gives us the toolkit we need to survive our surreal, shocking age. 'This is a look at how we arrived at this surreal political moment, how to keep it from getting a lot worse, and how, if we keep our heads, we can flip the script.' Remember when love was supposed to Trump hate? Remember when the oil companies and bankers seemed to be running scared? What the hell happened? And what can we do about it? Naomi Klein shows us how we got here, and how we can make things better. No Is Not Enough reveals, among other things, that the disorientation we're feeling is deliberate. That around the world, shock political tactics are being used to generate crisis after crisis, designed to force through policies that will destroy people, the environment, the economy and our security. That extremism isn't a freak event - it's a toxic cocktail of our times. From how to trash the Trump megabrand to the art of reclaiming the populist argument, Naomi Klein shows all of us how we can break the spell and win the world we need. Don't let them get away with it. 'Who better than Naomi to make sense of this madness, and help us find a way out? A top-of-the-stack must read' Michael Stipe 'Naomi Klein's new book incites us brilliantly to interweave our No with a programmatic Yes. A manual for emancipation' Yanis Varoufakis 'Magnificent ... a courageous coruscating counterspell' Junot Diaz
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Considéré dans ce texte: La fin de la stabilité. Les systèmes Terre-humain. Le budget carbone. Le courage et la lâcheté de la science. La résistance comme anticorps du dérèglement climatique.

Naomi Klein''s work has always moved and guided me. She is the great chronicler of our age of climate emergency, an inspirer of generations'' - Greta Thunberg For more than twenty years Naomi Klein''s books have defined our era, chronicling the exploitation of people and the planet and demanding justice. On Fire gathers for the first time more than a decade of her impassioned writing from the frontline of climate breakdown, and pairs it with new material on the staggeringly high stakes of what we choose to do next. Here is Klein at her most prophetic and philosophical, investigating the climate crisis not only as a profound political challenge but also as a spiritual and imaginative one. Delving into topics ranging from the clash between ecological time and our culture of ''perpetual now,'' to rising white supremacy and fortressed borders as a form of ''climate barbarism,'' this is a rousing call to action for a planet on the brink. With dispatches from the ghostly Great Barrier Reef, the smoke-choked skies of the Pacific Northwest, post-hurricane Puerto Rico and a Vatican attempting an unprecedented ''ecological conversion,'' Klein makes the case that we will rise to the existential challenge of climate change only if we are willing to transform the systems that produced this crisis.This is the fight for our lives. On Fire captures the burning urgency of the climate crisis, as well as the energy of a rising political movement demanding change now.>
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